Furla's history is made of vision, family bonds, and imagination, sharing with the world the Italian ideal of elegance, the sense of color, the freedom via modern design, the highest quality in leather and the highest standards of quality control.
The original store opened by the founder, Aldo Furlanetto, in Bologna, is still operating today in via Ugo Bassi: same address, bearing wtiness to the history of a company that grew from one single store (1955) to 400+ dedicated stores today (half of which are directly controlle,d by the company).
Furla's culture thrives via a strong, typically Italian paradigm – the family business – and an equally decisive vocation to global expansion and commerce.
Aldo Furlanetto was a staunch believer in the possibility for success of a company deeply commited to excellence – in accessories, in fashion – for its customers. For this reason, he used to travel all over Italy, all over Europe, looking for the best leather and the most beautiful objects of his time.
In the 1970s when his sons Paolo and Carlo and daughter Giovanna took over the family business, a new era of exponential growth began for the company; a revolution that transformed Furla in what it still is today, looking forward to what it will become in the future.
The world – and fashion – had evolved: therefore Furla created since the 1970s, classic Italian leather, handmade by artisans, but also new materials due to the company's commitment to research and development of new technologies. The first collection of bags became an overnight success thanks to the precision of its design and the vision of a new customer, a contemporary woman looking for new, cutting-edge materials.
The 1980's were the years of the expansion abroad, beyond Italy's borders. The birth of a distribution network that covered 64 countries began with Paris and New York; the Tokyo store opened in 1990 –; they're now (2016) 100. The same strategy brought Furla products to the major global department stores and the elite shopping districts worldwide – from New York's Fifth Avenue to Ginza, Tokyo.
In the new Millennium, Furla turned into a Lifestyle Brand: men's collections, shoes, jewelry, and licensing for eyewear, watches and textiles collections, collaborating with leading brands – to guarantee customers a full Lifestyle experience.
The creation of Fondazione Furla for artistic projects represented an additional step towards Giovanna Furlanetto's vision for an ever clearer definition of Furla's values and its global reach. From 2000 to 2015 the company supported "Premio Furla per l'Arte", an art prize for emerging artists.
The company's heart beats inside an Eighteenth Century villa in downtown Bologna, in the Milan headquarters only a few steps from the Duomo, and regional headquarters fully operative in New York, Hong Kong, Tokyo.